How Meesho Disrupted the Indian E-Commerce Market with its Unique Business Model

Meesho is an Indian e-commerce platform that enables small businesses and individual entrepreneurs to sell products online. The company's business model is based on providing these sellers with a range of tools and services that make it easier for them to set up and manage their online stores, as well as access a larger pool of potential customers.

At the heart of Meesho's business model is its mobile app, which is available on Android and iOS devices. The app allows sellers to create and manage their online stores, as well as browse and order products from a catalog of over 15 million items. The app also provides sellers with access to a range of features and services, including payment processing, shipping and logistics, customer support, and marketing tools.

Meesho makes money by charging a commission on each sale made through its platform. The company also offers a subscription-based premium service, which provides sellers with access to additional features and services, such as advanced analytics and marketing tools, as well as priority support and personalized advice.

One key advantage of Meesho's business model is that it enables small businesses and individual entrepreneurs to tap into the growing online shopping market in India, without the need for significant upfront investments in technology, logistics, and marketing. By providing a range of tools and services that make it easier for these sellers to set up and manage their online stores, Meesho is helping to drive the growth of e-commerce in India, and enabling more people to start and grow their own businesses.

Another advantage of Meesho's business model is that it allows the company to leverage economies of scale and network effects. As more sellers join the platform and more customers shop on it, the company is able to offer a wider range of products and services, as well as attract more sellers and buyers. This, in turn, drives further growth and creates a virtuous cycle that benefits both the company and its users.

In conclusion, Meesho's business model is based on providing small businesses and individual entrepreneurs with a range of tools and services that make it easier for them to sell products online. By charging a commission on each sale and offering a premium subscription service, the company is able to generate revenue and drive the growth of e-commerce in India. With its focus on enabling more people to start and grow their own businesses, Meesho is playing a key role in the development of India's digital economy.